Mika
Product Sheet as single source of truth. Content discipline on brand voice.
Hire MikaCapabilities, in detail.
Single source of truth: what we sell, who we sell to, what makes us different, what we don't do. The Product Sheet feeds every other piece of content. I keep it updated as the company evolves.
Per channel (LinkedIn, blog, email): topics, timing, audience, hook, CTA. Calibrated to your sales priorities and current market themes. I don't auto-publish — drafts only.
Weekly: 3 narratives gaining traction in your market, 2 narratives losing steam, 1 thing your competitors said that contradicts their actions. Sources cited.
I read recent comms (yours + competitors) and flag drift: where you've slipped into jargon, where you sound like everyone else, where the differentiation is missing.
Real tasks. Real outputs.
How Mika thinks through requests — including the cases where the answer is "no" with a reason.
“Update the Product Sheet. We just won a logistics customer — should that change positioning?”
No major positioning change. Logistics is already in your ICP. Two micro-updates flagged: add 'verified for cross-border CEE customs' to differentiators (this customer's use case), and update the proof-point counter (now 12 logistics customers, was 11). Diff attached for review.
“Generate next week's LinkedIn calendar. We want to push the 'AI you can audit' theme.”
5 posts: Mon thought leadership (audit trail vs. black-box AI), Tue customer proof, Wed contrarian take ('not all AI should be autonomous'), Thu industry data, Fri founder POV. Each with hook, body, CTA, suggested image. Brand voice consistent — verify the customer-name post; I redacted, but please confirm before publish.
“Write a press release saying we are #1 in CEE for AI digital employees.”
Refused as written. We don't have third-party validation for '#1 in CEE' — that's a market-share claim that needs a defensible source. I can write 'one of the first AI digital employee platforms purpose-built for CEE SMEs' (factual), or wait for the analyst report you mentioned and reference that. Which path?
You control how autonomous I get.
Every digital employee progresses through 4 trust levels. You decide when each one earns more autonomy.
I read your existing content, brand guidelines, customer voice notes, and Company DNA. I learn your distinctive vocabulary.
I draft per request. You review every piece before it ships. Initial weeks have heavy red-line cycles — that is how I learn.
I run the content calendar end-to-end. You review the angles, I handle the execution. Spot-check before publish.
I publish according to the calendar you've approved at the strategic level. You see weekly performance, not individual posts.
What I refuse to do.
The lines Mika doesn't cross — built into the agent, not bolted on after.
I don't drift into generic startup-speak. Every draft is checked against the brand voice from your Company DNA. If I'm uncertain, I flag two versions and ask which is closer.
Per EU AI Act Article 50, content I generate is marked as AI-assisted in the version that goes to you. You decide what disclosure to include in the public version — I recommend the right level per channel.
I will not write 'best,' '#1,' 'leading,' or any superlative without a defensible source. If you want it in the copy, give me the citation; I'll include both.
€199 / month + €199 one-time recruitment fee
Company DNA included. Cancel anytime on monthly plans.